4As IAAS Western Region 2025

Calling All Agency Emerging Leaders!

The 4As Western Region is thrilled to open registration for this year’s IAAS program. The Institute of Advanced Advertising Studies (IAAS) is a comprehensive, multi-week program designed for talented professionals with 1-5 years of experience. You’ll team up with fellow creatives, strategists, media, and account leads to develop a campaign for a live client brief – and compete to win the pitch!

Get ready for 11 weeks of intensive collaboration, creativity, and training. You’ll tackle a real-world challenge for a major brand (past clients include the Las Vegas Convention & Visitors Authority, Taco Bell, Kia, and Corona) and get the chance to showcase your skills in a thrilling competition.

IAAS is where you’ll learn from the best, collaborate with the brightest, and level up your career. Don’t miss out on this incredible opportunity!

Deadline to register: March 7, 2025

• It’s the Institute of Advanced Advertising Studies, the top professional development program for rising stars in your agency!
• 11 weeks of training (one night per week)
• You’ll tackle a real-world client issues
• Exciting competition to see who comes up with the best solution to a genuine client challenge.

What’s in it for You?

• Learn from the best: Get a fresh perspective from industry experts in all areas of advertising.
• Level up your skills: Learn how to organize, prepare, and deliver a winning advertising pitch.
• Collaborate with your peers: Network with other talented young professionals from different agencies.
• Accelerate your career: Gain real-world experience and learn best practices from seasoned pros.
• Get noticed: Showcase your skills and make a name for yourself in the industry.

Who Should Attend?

• Promising agency professionals with 1-5 years of experience.
• All disciplines welcome: Creative, media, research, planning, strategy, account management, PR, direct marketing, digital, social, and mobile.

Course Curriculum

• Strategic planning and fundamentals
• Understanding the consumer, brand, and competitive landscape
• Creative Development: Crafting and integrating big ideas
• Media Strategies & Impact
• Presenting a tightly integrated plan; Pitching for the WIN

How Does it Work?

• Classes are held weekly from March 11, 2025 – May 20, 2025
• 11 weeks (virtual + 2 in-person mandatory sessions: March 11 for kick-off and May 20 for final presentations
• Teamwork: You’ll be part of a team of 5-6 people from different disciplines and different agencies.
• Final Presentation: Pitch your ideas to the client and a panel of judges!

Questions?

Registration: Contact Susan Franceschini | [email protected]

Program Director/Logistics: Mike Margolin, IAAS Director | [email protected]