Delivery Method
- Live Instruction
Event Type
- Virtual Event
Pricing4As Members: $1,300 for the first participant, $1,200 for the second, and $1,100 for each additional. Non-Members: $1,600 per participant.
Registration Deadline03/07/2025
Calling All Agency Emerging Leaders!
The 4As Western Region is thrilled to open registration for this year’s IAAS program. The Institute of Advanced Advertising Studies (IAAS) is a comprehensive, multi-week program designed for talented professionals with 1-5 years of experience. You’ll team up with fellow creatives, strategists, media, and account leads to develop a campaign for a live client brief – and compete to win the pitch!
Get ready for 11 weeks of intensive collaboration, creativity, and training. You’ll tackle a real-world challenge for a major brand (past clients include the Las Vegas Convention & Visitors Authority, Taco Bell, Kia, and Corona) and get the chance to showcase your skills in a thrilling competition.
IAAS is where you’ll learn from the best, collaborate with the brightest, and level up your career. Don’t miss out on this incredible opportunity!
Deadline to register: March 7, 2025
- It’s the Institute of Advanced Advertising Studies, the top professional development program for rising stars in your agency!
- 11 weeks of training (one night per week)
- You’ll tackle a real-world client issues
- Exciting competition to see who comes up with the best solution to a genuine client challenge.
What’s in it for You?
- Learn from the best: Get a fresh perspective from industry experts in all areas of advertising.
- Level up your skills: Learn how to organize, prepare, and deliver a winning advertising pitch.
- Collaborate with your peers: Network with other talented young professionals from different agencies.
- Accelerate your career: Gain real-world experience and learn best practices from seasoned pros.
- Get noticed: Showcase your skills and make a name for yourself in the industry.
Who Should Attend?
- Promising agency professionals with 1-5 years of experience.
- All disciplines welcome: Creative, media, research, planning, strategy, account management, PR, direct marketing, digital, social, and mobile.
Course Curriculum
- Strategic planning and fundamentals
- Understanding the consumer, brand, and competitive landscape
- Creative Development: Crafting and integrating big ideas
- Media Strategies & Impact
- Presenting a tightly integrated plan; Pitching for the WIN
How Does it Work?
- Classes are held weekly from March 11, 2025 – May 20, 2025
- 11 weeks (virtual + 2 in-person mandatory sessions: March 11 for kick-off and May 20 for final presentations
- Teamwork: You’ll be part of a team of 5-6 people from different disciplines and different agencies.
- Final Presentation: Pitch your ideas to the client and a panel of judges!
Questions?
Registration: Contact Susan Franceschini | [email protected]
Program Director/Logistics: Mike Margolin, IAAS Director | [email protected]
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